BDC ROI Calculator
Live math: what properly working every lead costs with humans, versus the Cortex program. Move any slider — everything recalculates.
Working 5,000 leads/month · 5 call attempts per lead over 90 days
$3,675/month — every lead worked, every touch tracked
Doing it with people
$18,750
/month · 5.4× more
1 month · start here
$3,675
people: $18,750 · you keep $15,075
3 months
$14,007
people: $75,000 · you keep $60,993
6 months
$30,996
people: $168,750 · you keep $137,754
BDC reps you'd need
13.0
25,000 dials/mo ÷ 1,920 per rep
Human payroll @ $15/hr
$31,250/mo
2,083 BDC hours every month at full trail
Cortex — our cost + 40%
$3,675/mo
our cost $2,625/mo, on the table · $1.03/lead
Touches every month
55,000
25,000 calls · 15,000 texts · 15,000 emails
The variables — move them live
The 6-month trail
Each month brings 5,000new leads — and the last two months' leads are still owed their attempts. By month 3 you're at 25,000 dials/month, every month.